Helping leaders successfully navigate the challenges of the automotive industry


The automotive industry is entering a period of intense instability, creating high levels of change and challenging its leaders more than ever before. This change presents huge opportunity for automotive businesses to adapt and thrive within the evolving industry.

This 'perfect storm' is being driven by four factors:

  • Autonomous vehicles
  • Electrification
  • Connectivity
  • Shared mobility

These will change the way we view mobility completely in the long term & in the short term create a number of complex choices & decisions for business leaders, whether you operate within an OEM, a dealer group or supply services to the industry. Their impact will be seen in a number of ways which include:

  • New mobility concepts
  • New routes to market
  • Evolution of bricks and mortar to omni-channel retailing
  • New retail formats
  • Managing reducing profitability

And all of these new initiatives will be accompanied by ever more demanding customer needs & expectations that will require agility and staff empowerment. We offer an initial consultation to explore the opportunities & challenges for your business, contact us today to get started.


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“Mobility is going to change more in the next 10 years, than it has in the last 50”

– Ernst & Young, 2018

How can Innovation help me?

Innovation supports automotive leaders on their journey to navigate these challenges, at the times when a difficult choice needs to be made or new path mapped out.

Despite the importance of strategy, there are also day-to-day results that need to be delivered, or improved. Profits have to be achieved, customer experience delivered and sales targets met. Addressing this balance is where Innovation excels.

All our solutions are entirely bespoke, analysing your business today & where you would like to be tomorrow, building an effective, fully supported roadmap to drive your organisation forward.

Examples of solutions by Innovation include:

  • Driving exceptional performance from a leadership team
  • Turning managers into leaders
  • Developing a performance culture
  • Determining the right route forward in light of the industry challenges
  • Plus many more...

Sometimes it isn’t as simple as having a particular business challenge you’ve identified & are looking to resolve. We all know it can be a very lonely place at the top of any organisation, especially when you’re dealing with multiple challenges in an ever changing world & sometimes the most valuable thing anyone can give you is to enable a safe, clear space for you to work things through.

Innovation can help then too, & will always fully understand the context you’re operating in providing you with the best possible support. 


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About Innovation

Innovation was established by Sally Fyffe in 2015 to support leaders to turn challenges into opportunities, and then exploit them

With extensive automotive experience Sally brings understanding from both the OEM and network perspectives. 

Her leadership experience covers 20 years & includes board level OEM roles such as Network Development and Quality Director (PSA UK), Parts and Service Director (Citroen UK) and Head of Parts and Service (Honda UK).

Since leaving the OEM world, Sally has been developing her retailer expertise, first as a Non-Executive Director, & more recently in the role of Managing Director of Corkills Motor Group. She has also provided ad-hoc automotive consultancy across the world.

With an MA in coaching and mentoring, Sally has created a proven approach to work with leaders to develop the right culture to deliver sustainable business success. She is a member of the Association for Coaching & operates as a Trustee for two UK charities.

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My objective in seeking support from Innovation was to make better decisions and to focus on what was important in my work, away from some of the distractions of the everyday which were sometimes clouding my judgement. The experience was a total success from my perspective, as Sal asked insightful and challenging questions to draw out my own experiences and values and get to the heart of the issue we were discussing. I felt clear and confident in taking the steps agreed, some of which I had been grappling with for a while, others which have gone on to make a significant and positive difference to my life.


General Manager

Having never experienced this style of support before, I was unsure what to expect and the outcome that could be achieved, however, after my first session (and subsequent sessions) I was impressed with how at ease I felt.

Sally’s technique has allowed me to think in an alternative way than perhaps I would have previously and has been a great benefit moving forward within the work environment.


Sales Manager

Sally Smith spent a number of months with our company, with the remit of improving our leadership through one to one coaching with line managers and directors. Our aim was to strengthen, empower and motivate our managers to grow in confidence into their ever-evolving job roles.

Through these face to face and virtual coaching sessions, I believe our managers and myself, gained greatly through the opportunity to listen, discuss and implement process which Sally instilled into us all. This in turn, enabled us all to disseminate this process downwards to our general staff, who in turn saw the benefits of this coaching style. The strength of discussion and joint implementation cannot be over emphasised as a direct change to the traditional ‘show and tell’ what to do, management style.

I am confident that all those who took part, have gained real management and life skills for work from this process and I would recommend Sally Smith and Innovation to any company who are willing to be open minded and open to change, in return you will strengthen your team greatly.


Sales Director

Call Sally on 07778 049927 for a discussion about how Innovation can support you.

07778 049927

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